GiveFeedback started in a Canadian web studio where client emails were killing sprint velocity. It ended with a $100K grand prize and a mission to fix feedback for every agency, freelancer, and dev team on the planet.
Every web project at our studio followed the same pattern: we'd send a client a design for review and get feedback scattered across email threads, Slack messages, WhatsApp voice notes, and a Google Doc with track changes.
The result was always the same — scope creep, revision fatigue, and a relationship that felt adversarial instead of collaborative.
We tracked it once. We were spending an average of two hours per sprint just translating client feedback into actionable dev tickets. Not building. Not designing. Translating.
"Hi! So I looked at the site and I have some thoughts. The header area feels a bit off, can you make it more modern? Also the contact form — I filled it out but nothing happened (or maybe it did?). Oh and Sarah from marketing says the colors don't match the brand guide she sent last month (I'll try to find it). Can we chat Thursday?"
Lovable Shipped Season 1 gave us a constraint that turned out to be the best thing for the project: a 6-week deadline to build and launch a production SaaS from scratch.
Spending 2+ hours per sprint translating vague client emails and Loom videos into dev tickets. Scope creep on every project.
What if clients could just talk through their feedback on the actual site — and AI handled the translation?
Entered Lovable Shipped Season 1. Six weeks to build a production SaaS from scratch. Tested on two real client projects during the competition.
$100,000 grand prize. #1 globally out of 50+ builders from 20+ countries. Judges cited problem-solution fit and craft.
Voice-first feedback with AI task extraction, developer prompts for Cursor and Claude Code, and per-account pricing that undercuts per-seat tools.
GiveFeedback won the Lovable Shipped Season 1 Grand Prize — $100,000 and the #1 global ranking out of 50+ builders from over 20 countries.
The judges evaluated projects on design quality, technical implementation, real-world usefulness, and creative use of the platform. Many submissions were technically impressive — but lacked a clear problem-solution fit.
Our edge was utility. GiveFeedback wasn't a demo — it was already handling real client feedback on real projects.
"Mahmoud's submission stood out because it solved a genuine pain point with clarity and craft. The feedback round structure, the AI analysis, and the scope protection felt like features built by someone who has lived the problem."
Within the first month of going live, the numbers validated what we already knew from our own usage: when you structure the feedback moment instead of letting it sprawl, everything moves faster.
signed up for the beta within the first month — agencies who felt the same pain we did.
average feedback round completion time for early users. Same quality, 70% less waiting.
with automatic scope protection. If a request falls outside the agreed scope, the system flags it.
GiveFeedback is the latest chapter in a longer story — one that started at U of T, went through international pitch competitions, speaking stages, and podcast conversations about building with craft and intention.
#1 globally — $100K grand prize for the most useful product built in 6 weeks.
Read moreWinning pitch on an international stage — competing against startups from across Europe.
Read moreInvited speaker on human-centered design and AI-powered web development.
Read moreA conversation about craft, faith, AI development, and building meaningful digital spaces.
Read moreWe used AI to generate code fast. But every UX decision — the feedback round flow, the scope-flagging logic, the report layout — was a deliberate human choice.
The quality came from understanding the problem deeply, not from generating code quickly.
GiveFeedback exists because we believe the right tool doesn't just save time — it transforms the client relationship from adversarial to collaborative.
The GiveFeedback widget is embedded on this website right now. We use it on every client project at spaceandstory.co — because we built it for ourselves first.
Every feature ships because we needed it. Not because a roadmap said so.
GiveFeedback was built by Mahmoud Halat, co-founder of spaceandstory.co — a Canadian web studio. It was born from the frustration of translating scattered client feedback into actionable dev work on every project.
Lovable Shipped Season 1 was a global competition where builders had 6 weeks to create and launch a production product using Lovable's AI development platform. GiveFeedback won the $100,000 grand prize and ranked #1 globally.
Yes. The $100K prize provides runway to invest in the roadmap — refining the AI analysis engine, expanding voice-to-task capabilities, and building integrations. New features ship regularly.
Every single one. The GiveFeedback widget is embedded on this website right now. We use it on every client project at spaceandstory.co — we built it because we needed it.
No credit card. No client accounts needed. One script tag. See your first AI-extracted task list today.